Ford says its Mustang Shelby GT 500 is popular

Ford says its Mustang Shelby GT 500 is popular

In 2020, Ford announced that the new Mustang Shelby GT500 would be offered with hand-painted racing stripes that cost an extra $10,000. However, it sounds like the hand-painted stripes are more popular than we imagined. checked in with a Ford spokesperson, who told us that every year since the start of production, about one in six Shelby GT500s is ordered with the hand-painted stripes.

The 2022 Shelby GT500 carries an MSRP of $78,350, so checking the box for the expensive stripes adds nearly 13 percent to the car's starting price. They come in three paint colors: Absolute Black, Kona Blue, and Oxford White. For shoppers who crave the striped look but want to save $9000, a set of $1000 vinyl stripes in similar shades is also available.

It was surprising to learn that approximately 17 percent of people who purchase a GT500 pay for the painted-on stripes. Ford told us that overall sales of the stripes exceed those of the $10,000 Carbon Fiber Handling package, which included upgrades such as aerodynamic add-ons, adjustable strut top mounts, and 20-inch carbon-fiber wheels. It's not an apples-to-apples comparison, though, since the $10K carbon-fiber kit was only offered for one year. Ford says it doesn't track specific production numbers by packages or models. So obviously can't say for sure whether the stripes or the handling package were more popular for the 2021 model year.

Every new Ford Mustang ― including the GT500 ― is built at the company's assembly plant in Flat Rock, Michigan. However, Shelby models, optioned with the painted stripes, have them applied after the cars leave the assembly line; it's part of a partnership with Penske. We've been told the process involves hand-prepping, painting, and then clear-coating. Initially, that detailed process meant limited availability, but Ford says it has since improved production and has met customer demand.

Considering the $10,000 stripes are popular on the GT500, we asked the folks on Ford's PR team if there are any plans to offer them on more mainstream Mustang models. They declined to comment on future products. After all, it's hard to imagine a future when someone would pay $10K to paint stripes on a $30,000 to $40,000 pony car.

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